Yes, it matters where it comes from: Willamette Valley Vineyards Pinot Noir #OregonWineMonth

Does it matter to you where a wine comes from?

According to a Swiss Institute study referenced by Willamette Valley Vineyard’s founder and winegrower Jim Bernau, it does: on average, our decision to purchase a particular wine is based 45% on where it comes from; price factors in at 25% and vintage is only 11%. And we want that information to be correct: 94% of consumers surveyed by the Wine Origins Alliance favor laws that protect us from misleading wine labels. Continue reading