Two weeks ago, the 2021 Wine Media Conference came to the end. Now in its 13th edition, I’ve attended nine in person and one virtual– missing out on gatherings in Virginia, New York, and Australia. One highlight for me has been the all day excursions, but with 2021, a lack of sponsorships meant these were lackluster. No surprise. Many wineries are not in the position to throw out all the stops for a wine event for a large or small group of journalists. The pre-and post conference excursions have also been highlights, and this was true in 2021 as well; more on these soon.
Some sponsors really stepped up to the plate, and Troon is one of them: they stepped up to the literal plate during the Southern Oregon pre-conference excursion by providing a winery dinner prepared by Fire and Wine authors Sean Martin and Mary Cressler! Continue reading