As I’m moving into my 10th year of marriage, my son is heading into 5th grade, I’m in my 15 year of teaching writing at the community college level, I’m 12 years into a 30 year mortgage, and I’m almost done with my second year of my PhD (about to earn a second Masters, this one in Depth Psychology), I sometimes see opportunities and say, hmmn, I wonder, I wish. What if.
Shoulda coulda woulda.
Instead of doing my PhD in Ecopsychology, should I have done more with my wine blogging? And if I had, and if I didn’t have so much “baggage” (baggage that I love by the way), would I be packing my bags to go to Spain right now like several of my wine blogging friends including Amy Gross aka Vine Sleuth and Thea Dwelle aka Luscious Lushes? Would I have a chance for this wine business/marketing intern/apprenticeship in London?
Maybe YOU are …
The ideal person who
a) loves wine but absolutely is NOT a geek
b) uses various forms of social media WITHOUT being a geek
c) is fascinated in WHY people buy and drink the wines and other drinks they do
d) is really good at looking at things in ORIGINAL ways
e) is hungrily AMBITIOUS
f) is ready to work REALLY hard
g) wants to become a GREAT wine marketer
Sigh. I don’t know where my path is leading me, but I know I’m not lost, and that’s important. I know I love writing, and I love wine, and I love the land. I’m passionate about the stories we tell about the land, and about understanding what those stories tell us about us, because I believe that this will help us to find new stories that lead us to a new, healthier, sustainable, equitable way of living on Planet Earth.
Right now I’m working on my field work proposal for this summer. I’m looking at “recreation” –what are we recreating?
Wine travel and wine tasting are a form of recreation, but so is wine making: some wine makers (like Sandra Oldfield at Tinhorn Creek in the Okanagan wine region of British Columbia) recreate a relationship with the land with every bottle of wine they make. Sandra is paying attention to the triple bottom line–to profit, yes, but also to planet and to people. She needs to create enough wealth in every bottle to sustain her family and satisfy her board, but also to sustain the people who work for her and the land that sustains us all.
As part of my dissertation, I want to tell the stories of people who have transformative experiences with the land including people who hike the Pacific Crest Trail, people who go to Burning Man, plus wine makers like Sandra Oldfield and, closer to home, Adam Tolmach of Ojai Vineyards and Michael Meagher of Vino V and Old Creek Ranch.
Right now, I just need to figure out how to bring all these elements–wine, fire, trail–into one proposal. Since I am actively imagining and researching a pre- Wine Bloggers Conference excursion that will connect bloggers with the wines and the land of Ventura County, perhaps that’s the route I’m on right now. Stay tuned for more details as they get firmed up!
(Photos by me during the pre-WBC13 excursion to Karma Cellars in the Lake Chelan AVA where they make sparkling wine in the traditional French “champagne” style.
The name “Karma” comes from the combination of the names of their two children.
Karma started our Lake Chelan pre-excursion trip on the right foot with a toast of their wine on the bus! The next morning they hosted us for a spectacular brunch featuring sparkling wines from four wineries in the Lake Chelan AVA).