Wine Lover’s Gift Guide: Seven Winning Wine Clubs

On the seventh day of Christmas, my true love sent to me…

While alcohol sales at the grocery store have increased during the pandemic, that hasn’t;t translated to increased sale for smaller wineries that typically don’t have a wide distribution and instead rely on restaurant sales, hand sells at wine shops, or direct to consumer via a wine club or tasting room expereince.

As a wine gift, sending a memberships to one or seven wine clubs helps small wineries that are  bearing the brunt of the industry pivot to virtual tastings and events according to Peter Mitham, who says that the pandemic is creating a more competitive market — and one where the smaller wineries, which depend on visits for sales, are struggling.

Further, Andrew Adams points out in a December 07, 2020 article that “Existing Club Members Drove Digital Sales Surge” in wine. Those larger wineries with healthy wine clubs and marketing departments who could reach out to members inc creative ways have done well.

3 wine clubs that Sue belongs to– photo by Sue Hill

So what are these seven winning wine clubs that my true love sent to me?

They range from the tiny 600 case Clos Des Amis to the slighter larger The Ojai Vineyard (6k) to mid-range Brooks (20k), Montinore, and Turley. We prefer smaller family owned and operated wineries with solid sustainability practices, and we especially appreciate biodynamic and organic certifications that Montinore and Brooks possess.

  1. Brooks Estate, Willamette Valley, Oregon
  2. Clos des Amis, Ventura County, California
  3. Montinore Estate, Willamette Valley, Oregon
  4. The Ojai Vineyard, Ventura County, California
  5. Rangeland, San Luis Obispo, California
  6. Scharffenberger, Anderson Valley, Mendocino County, California
  7. Turley, Paso Robles and Amador, California

Brooks Rastaban 2015

Brooks Estate, Willamette Valley, Oregon

Clos des Amis, Ventura County, California

Montinore Lagrein and Teroldego

Montinore Estate, Willamette Valley, Oregon

The Ojai Vineyard, Ventura County, California

Rangeland Mistletoe red blend

Rangeland Wines, San Luis Obispo, California

Scharffenberger, Anderson Valley, California

  • Bubbles. Bubbles. Bubbles. Everyone needs a wine club with bubbles like these.
  • Originally founded by John Scharffenberger, now it’s part of the Maison Louis Roederer family of wineries in 2004 which is a leader in biodynamic sparkling wine.
  • Sue is a member and she has graciously shared some bottles with me! Yum. Amazingly I couldn’t find where we’d written about them! Goal for 2021!

Turley, Paso Robles and Amador, California

What are some of your favorite wine clubs?

Please Comment! I'd love to hear from you!

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