How To Create Compelling Content: Part 1

How To Create Compelling Content For Your Food Blog About Wine
Or, How To Become a Wine Blogger Without Really Trying

This afternoon I am speaking at the International Food Bloggers Conference. Here are a few notes for my presentation.

I started blogging the November night the time changed in 2007. I was waiting for my husband—he was putting our son to sleep then we were going to watch a movie. But my husband fell asleep.  And I awoke to the wonderful world of blogging.

I’d had a newspaper column for a number of years called Art Predator, an eclectic mix following Coleridge’s definition of the aesthetic as that which engages the whole soul. I wrote about art, literature, film, Burning Man, music, travel and yes, food and wine.

I found I was writing so much about food and wine that I started another blog –Wine Predator! That year I attended the first Wine Bloggers Conference. In 2009 I attended the second Wine Bloggers Conference then I wrote an essay and was selected to travel to Portugal to the European Wine Bloggers Conference and to learn about Portuguese culture, cuisine, and wine as a guest of Enoforum.  In 2010, I wrote a series of blog posts and was selected to travel to Washington State. Most recently, I was a co-host for International Champagne Day at the Jolly Oyster in Ventura.

So what have I learned over the years about producing compelling content at the intersection of food and wine?

1)   Go for the jugular.

2)  Tell stories.

3) Be specific.

4) Experiment.

I’ll add more details in a later post!

Read more tips about writing and using social media over at The Write Alley.

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