Dianne Jacob at WordCamp SF 2011: how to have a killer food blog

So last night I was at Meteor’s new release party in Napa. (More on that later–wow a night! What wines! Pictured is the tree where we watched the meteors and the moon and enjoyed desserts!)

And today? I’m at WordCampSF 2011 in San Francisco listening to Dianne Jacob, food blogger, and a blogging coach for food bloggers.

And I’m blogging about it here for you because I know many of my wine readers are also very interested in food. Personally, it’s all about the food AND the wine together that makes big magic for me!)

Dianne Jacob promises the share the 10 things you need to know to become a well-known food blogger including how to write a recipe, how to become part of the community, get comments, take food photos, etc. She’ll show examples of WordPress food blogs and explain why they succeed. (Who’s Dianne Jacob? Scroll down to the bottom!)

1. Tell moving stories around food.

Tell good stories like David Leibovitz. Tell a story period! Otherwise people don’t care–about you, your brand, your blog. Your recipe is only a recipe, information. Tell a story.

2. Shoot gorgeous photos.

Check out Delicious Days to see some examples. Crop your photos. Use repeated patterns. Study art and use the techniques of the great artists. Your iPhone may not do the job. (Speaking of, I better take a shot of Dianne! And I wish I had some pictures of those amazing sliders from last night at Meteor…the food was so wonderful! Yum! Okay, back to Dianne…)

3. Learn how to style food.

Avoid shadows–use white poster board to reflect the light.

It’s not enough to be a great writer to have a successful food blog–you have to also offer great photography.

4. Take process photos. Continue reading