So if you were going to hazard a guess on what kind of wine to give someone based on what kind of computer that person uses, would you guess PC people prefer whites and Mac folks go for red wines? Or vice versa? What varietals do you think Mac people vs PC people choose? Dare you serve meat on a cheese plate?
According to research released April 26, 2011 and compiled from recommendation site Hunch (one of those applications where you start by answering a bunch of seemingly unrelated questions, and based on your answers, Hunch offers recommendations by correlating your answers with preferences for you and others) in collaboration with Column Five Media,
people who identify themselves as Mac users drink red wines, specifically Chianti, Cabernet Sauvignon and Cotes du Rhone while PC people prefer white wines like California style Chardonnay, White Zinfandel, and Pinot Grigio.
The chart shows a number of other fascinating differences between Mac and PC people but this factoid about wine drinkers and computer users was the one that stood out for me! Oh, and you better stick to just cheese with the wine for Mac folks since there’s an 80% higher chance that they are a vegetarian.
But before all those marketers for Rhone wine blends start chasing after Mac people, keep in mind what one commenter said: “It’s probably important to remind the audience (though I wouldn’t suspect it of readers of this particular blog!) that hunch users are not necessarily a super accurate proxy of the general computer-using population.”
I also suspect that income has something to do with it…but that info isn’t on the chart which you can find here: http://flowingdata.com/2011/04/26/mac-vs-pc-people/