WBC 2010 on Wine Writing: What’s next?

What is the Future of Wine Writing? asks Steve Heimoff, Tom Wark and Ken Payton in the next panel at the 2010 Wine Bloggers conference in Walla Walla Washington. These three will make a few statements and then open it up to the floor for conversation, debate, and discussion.

Tom Wark of Fermentation doesn’t think there’s any value in making a distinction between wine writers and bloggers. He suggests that the conference is misnamed: instead of Wine Bloggers Conference, it should be the Wine Writers Conference.

What goes around comes around, says Steve Heimoff. There will always be new wine drinkers so there will always be a need for wine 101 and writing that teaches people about wine.

But how will wine writers in the future make a living? Not likely to make much from wine blogging, but what you do with it or where you take it. More likely for bloggers to get picked up by wine companies to work for them or to do other kinds of writing that pays the bills. Some folks, like Hardy Wallace, have used their blogs to move into other areas of the wine industry, for example, wine making.

Ken Payton of Reign of Terroir makes the point that wine writing isn’t just one genre but that there are multiple genres: from people who write reviews to those who focus on environmental issues to those who avoid reviews to those who are educators. Some people are generalists and some are specialists.

Ken Payton suggests we think of our readers as people who are not customers or consumers but fellow travelers.

So who’s the audience? Consumers? Fellow travelers? Professionals? He thinks that as wine consumption increases, there will be more interest in wine, and reading about wine, more readers and ample opportunities to explore more topics online and educate consumers.  Avoid the ghetto of simple minded wine writing, encourages Ken. Continue reading

WBC 2010: If you post it, they will come… NOT!

3:10 PM   Breakout Sessions:
• Growing Your Audience From Other Bloggers To Consumers with Andrea
Robinson, Barbara Evans and David Honig – Main Ballroom
OR
• The Washington Wine Industry with Paul Gregutt, Coman Dinn and Sean
Sullivan – Renaissance Room

So I’m over at Growing Your Audience listening to Andrea Robinson. She says it takes credentials, voice, and experience to be a successful wine blogger, but that applies to any kind of blogging.

For examples, she offers Gary Vaynerchuk for voice, Jancis Robinson for credentials, and Robert Parker for experience. Which one you emphasize will play to your strengths, but if you don’t have a voice, you probably won’t get much i teh way of readers.

David Honig is up next. He’s over at PalatePress.com. He says

don’t just blog, write. Continue reading

WBC Panel Discussion: 7 Hills, Saviah, Sleight of Hand

“All ships ride with the tide” is the modus operandum in Walla Walla Valley and, it seems, in Washington as a whole. This is a story and theme repeatedly told in a myriad of variations and specifics.

Three Walla Walla wine makers are joining our busload of wine bloggers, nicknamed the Jackpot Bus, for a panel discussion and tasting in the barrel room’s nice cool interior.

Walla Walla wines have nice structure, aromatics, good with food, and according to more brighter palate, more food friendly. It’s a lot easier and cheaper to get a wine going here because land is inexpensive and makes excellent wine. But possibly the most important element is that people here are a community working together helping everyone succeed. It’s been an era of entrepreneurship. Continue reading