Crocodile Dundee Super Bowl Trailer Showcases AUS wine, food, travel

Okay wine friends, how long did it take you to realize that the Crocodile Dundee trailer during the Super Bowl WAS NO TRAILER?

You know the ad where it seems like it’s a trailer for Son of Dundee or some such and it’s actually a showcase for Australian tourism featuring a scene at a winery and starring Chris Hemsworth and Danny McBride drinking Australian wine?

According to Andreas Clark, CEO of Wine Australia, in a press release dated Feb. 5, “The Super Bowl has the largest reach of any advertising platform in the USA, with more than 100 million Americans tuning in across the USA and many millions more people globally.” Continue reading