When I heard about the benefit concert for VCCool Saturday, August 28th at Zanzilla (2750 East Main Street, Ventura), I offered to contact Frei Brothers Winery to see whether they would donate wine for the event.
Why Frei Brothers? Because VCCool works on issues of sustainablity for people and planet, including bicycle safety, local food policy, natural building, sustainable community planning, and so much more. VCCOOL is a global warming or climate change activist group. They promote ways to reduce your carbon footprint and they organize events like the bike rodeo. VCCOOL Members live consciously and purchase food, wine and products that are produced sustainably. The VCCOOL fund raising concert will offer traditional, old time good time music and room to dance for $20. Members are making treats and there will be non-alcoholic drinks as well as wine pours for $5 each from Frei Brothers.
And so why Frei Brothers? Because at the Wine Blogger’s Conference 2009 in Santa Rosa CA, I tasted the Frei Brothers syrah (yum!) and learned about their pro-environment policies. For a rather large organization (200,000 cases), Frei is trying its best to be good to the land that the brothers have been responsible for for for over 100 years.
Frei Brothers is driven by an “overriding principle to conduct business in a manner that will protect and preserve the environment.” This includes exceeding government regulations and setting aside an acre of land for every one planted with vines to protect the natural environment in which indigenous animals live. This blog post by Rob Bralow includes an interview with Chief Viticulturist Jim Collins discussing specifics. Not to mention that Frei makes great wine; just to make sure, I tested out a glass of the chardonnay last night–nice and balanced, it will be a pleaser today chilled down!
So enjoy Frei Brothers Reserve Wine while mingling with friends new and old, and getting down with the music of: The Jug or Nots (jug band), the Rachel Morris Little Big Band ( original works including “Earth Day” and “White Trash Boy”), and Mule Skynner (classic rock). The VCCool Benefit concert is held in yoga studio of Zan Ferris who graciously donated her gorgeous space for this event. This hidden oasis and the music too, can be found below Smart and Final off Main. Directions
Frei Brothers generously donated four cases (two syrah, one chardonnay, and one cabernet) so there will wine for an upcoming pro-arts and cycling event also Sept 3 at Art City. Thank You Frei Brothers, for doing right by the land and for your donation!
(Look for a response to the wines soon!)