Above is the back label copy for Crazy Bear’s Charbono-Nay wine which is trying to bag the Millenial Market.
Below is how Bonny Doon’s Randall Grahm responded to Mutineer Magazine’s question: “What do you want millennials to know about your wine?”
“A lot,” answered Grahm.
One, wine is alive. Wine has an intelligence. Wine changes. Wine needs time to develop and you need time to understand it. Don’t make the judgment in a second. Don’t think you understand the wine in a second. Be patient. Spend time. Invest time. The average person doesn’t grasp the distinction, doesn’t understand that there are wines that are made through industrial process, that are very dependable, very standardized. You’re not going to have this variation from year to year, but they’re confections, and then there are other wines that are more artisanal, maybe they’re flawed, but there’s something more authentic and real about them…honest.
(Confections! What a wonderful word to describe that process. I knew exactly what he meant.)
PS And instead of sandals, I’ll be sure to wear my Ugg boots with my Patagucci skirt this summer should I get a chance to bag me some #crazybear.